Can You Afford to Not Be Doing Video for Your Real Estate Listings?

July 8, 2016
Posted in Blog
July 8, 2016 JanaTorvi

Not doing video for your listings?  You are probably losing out on more listings!

There are a lot of compelling reasons to make full-motion video part of your marketing / photography package for your real estate listings.

Video helps buyers find your listing.  A study by listing website found that video increased listing inquiries by 403 percent.

Video makes your email marketing (drip campaigns) more effective.  A Forrester Research study revealed that video in marketing emails doubles click-through rates.  And, Eloqua, a marketing automation firm, discovered through research that video in marketing emails reduces subscriber opt-outs by 75 percent.

But, possibly most striking is this:

Investing in video for your current listings helps you get more listings.

National Association of Realtors research has shown that 85% of buyers and sellers say they’d prefer to work with an agent who uses video marketing.  And, 73% of homeowners say they are more likely to list with a Realtor who offers to create a video for them.

Savvy sellers know that, more and more, consumers are watching – and being influenced by – videos. Internet video traffic will be 69% of all global consumer Internet traffic by 2017, according to Cisco.

We have two packages that combine HDR photos with Full-motion HD Walk-through videos.  Call us today to book yours!  (561) 600-3824.


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