Find your audience using your pro photos and videos on Instagram!

April 28, 2017
Posted in Blog
April 28, 2017 JanaTorvi

Instagram represents a great opportunity for Realtors to further leverage their investment in professional photos and videos!  Have you been wondering if it might make sense to engage your target audience here?  Consider some of the following statistics:

Instagram has over 500 million active monthly users. 

Your customers are here!

Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day… and

Instagram users “like” 4.2 billion posts per day.

Your customers are using it A LOT!

80% of Instagram users come from outside of the U.S.


International buyers love South Florida real estate!  You can engage these subsets here.


Top brands post 4.9 times per week on Instagram, an increase of more than 50% over 2015. (Forrester Research)


60% of the top brands on Instagram use a consistent filter. 


75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.


Posts with at least one hashtag average 12.6% more engagement.

BTW… Hashtags are THE WAY to make your Instagram posts targeted.

Hashtag your town, your farm area, your niche market, and combinations of all of the above. Examples:   #Coralsprings #CanyonForrest #LakeWorthRealEsate #WellingtonHomes

Piggyback on common hashtags used by your target audience.  Examples:  #Boatinglife #BoyntonBeachInlet #WellingtonPolo #SaltLife #HighlandBeachLife


Now that you know why (and a bit of the how too!) Instagram might work for your real estate business, give it a try!  We love seeing Picture It Sold photos and videos used in creative ways on Instagram.

Also, follow us on Instagram, too!


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about any of our products or services.