Google research reveals: People love to search for homes on their phones!

October 18, 2016
Posted in Blog
October 18, 2016 JanaTorvi

In August of this year, Google announced some astonishing new findings.  After 1,000 interviews, dozens of different surveys and “hours of behavioral tracking,” their research revealed:

  • Potential homebuyers spent an average of 55 minutes per day on real estate apps and sites.
  • About 69 percent of the people think “shopping for real estate [on their phone and online] is fun.”
  • About 64 percent kept checking out houses and home values AFTER they purchased a home.
  • People start searching real estate sites an average of three years before they buy.
  • One in five people on real estate apps and websites are currently in the market to buy a home.

We think maybe real estate apps need to come with a warning:  “Caution: May be highly addictive!”


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