How does Picture It Sold Get Those Windows Like That?

December 19, 2016
Posted in Blog
December 19, 2016 JanaTorvi

We get this question a lot, so here’s the scoop:

All of our photos are High Dynamic Range (HDR) photos. (Even the aerials!)

Each time our photographer shoots a photo, he or she is actually capturing seven images (or five for aerials). Those images are merged in the editing process to create one beautiful image in which all planes are properly exposed for and are in sharp focus.

So, in this photo… In the foreground, you can see the detail in the furnishings… then all of the finishes … in this cool retro breakfast area… then you can see the sliders and then the pool and lush landscaping outside.  In the distance, you can see the mature palms, too.  HDR closely emulates what the human eye sees, so it’s naturally pleasing to the viewer.

(It’s important to know that not all real estate photographers shoot and deliver HDR photos. And, some offer it but do not make it standard – they offer it as a paid upgrade to a basic package.)

Most important to know is that HDR is sharper.  And listings with sharper MLS photos sell faster and for higher prices.  A noted Redfin study concluded that “the sharpest 10 percent of photos sold at or above list price 44 percent of the time, while listings with average sharpness sold at or above list just 13 percent of the time.”(

Call us today with any questions, or to book your shoot! (561) 600-3824.

Picture It Sold Photography is a local team of five photographers and a support staff in our Jupiter office.  We shoot HDR photos, videos, aerials, and 3D tours for MLS listings in Palm Beach, Broward, Martin, and St Lucie Counties.


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