Real Estate Listing Walk-through Videos Double Click-through Rates in Email Marketing!

October 17, 2016
Posted in Blog
October 17, 2016 JanaTorvi
How strong is your real estate business’s email marketing game?
Well it’s about to go the next level, because you can engage more people and increase lead conversions by incorporating full-motion VIDEO into your email (drip) campaigns!
A Forrester Research study found that VIDEO in marketing emails doubles click-through rates.  Meanwhile, the marketing automation firm Eloqua found that VIDEO reduces email subscriber opt-outs by 75 percent.
This is critical insight, as 98% of top-producing real estate agents (all earning $100K+) say that email is the best for converting leads into business… (Source: Bomb Bomb) …and it’s cost effective! According to the Direct Marketing Association, ROI (return on investment) for email marketing is about 4300%!   

Plus, according to McKinsey Research, email marketing is 40 times more effective than social media when it comes to customer acquisition… wow!
And, now is the best time of year to be sending real estate marketing emails!  Here’s an excerpt from a recent post from contributor Delta Media Group:  “As a real estate agent, you likely know that email marketing is a great way to stay top-of-mind with clients. It’s convenient, keeps lines of communication open, and allows you to pass along valuable information that benefits the client. But did you know that autumn is actually the best time of the year for targeted email marketing for real estate agents?”
Call us today at  (561) 600-3824 to book your combined photo-video package for your listing. We have two video packages from which to choose, and we serve Palm Beach, Martin, St. Lucie, and Broward Counties.


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