A Secret About Pro Real Estate Listing Photos and Videos

November 10, 2016
Posted in Blog
November 10, 2016 JanaTorvi

We have a secret!  Our best South Florida Realtor clients invest in our listing photography products not simply to attract buyers and sell houses… but to accomplish their “secret goal.”

What is that, you may ask? … It’s to gain market share in their niches, communities, and farm areas.. and to get more listings.

Though the research shows that professional photography will sell a house faster and for more money*, we all know that if you price a listing correctly in this low inventory South Florida market, it will sell.

So, why then go the extra mile and invest in high quality real estate photos and videos for all your listings at all price points?

  • Because you can’t afford to put anything out there with your name on it that is not excellent.  Potential sellers in Palm Beach and surrounding counties – including the ones that are considering listing their high-priced properties with you – are looking at your online and print marketing.  They are evaluating your professionalism and effectiveness based on what they see when viewing your current listings.
  • Because the visual representation of the South Florida properties you list gets the attention of other potential sellers in your niche or farm area.  When they see that you always use professional photos and videos, they will know you are serious about your business.

The top echelon of agents are always focused on their brand.  High-quality photography products speak volumes about your brand and your professionalism!

*Research by Imoto, for example, revealed that listings with professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos. And the statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using professional photography were viewed 118% more than comparable listings.

If you are a Realtor looking for the best quality for affordable prices, we are your go-to partner, offering the very best value in the area for real estate photos and videos.  We serve Palm Beach, Broward, Martin, and St Lucie Counties. 


We welcome you to contact us for more information
about any of our products or services.