What is HDR? (And why do you need it?)

April 29, 2016
Posted in Blog
April 29, 2016 JanaTorvi

All of our photos are High Dynamic Range (HDR) photos. What is that and why does it matter to you and your bottom line?

Each time our photographer shoots a photo, he or she is actually capturing six to nine images (or five for aerials). Those images are merged in the editing process to create one beautiful image in which all planes are in sharp focus.

So, picture a living room photo… In the foreground, the gorgeous decorative ceiling detail will be in focus. In the background, the glittering pool and mature palms outside the windows will also be in sharp focus. HDR closely emulates what the human eye sees, so it’s naturally pleasing to the viewer.

(It’s important to know that not all real estate photographers shoot and deliver HDR photos. And, some offer it but do not make it standard – they offer it as a paid upgrade to a basic package.)

Most important to know is that HDR is sharper.  And listings with sharper MLS photos sell faster and for higher prices.  A noted Redfin study concluded that “the sharpest 10 percent of photos sold at or above list price 44 percent of the time, while listings with average sharpness sold at or above list just 13 percent of the time.”(https://www.redfin.com/blog/2013/12/professional-photos-2013.html)

Call us today with any questions, or to book your shoot! (561) 600-3824.


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